Saturday 2 May 2015

Apple tries to resuscitate iPad sales with new ad campaign. How will that work out?

According to the article,Apple tries to resuscitate iPad sales with new ad campaign by Lance Whitney, With Apple tablet sales dwindling, the company is hoping a new series of iPad ads will draw in more buyers. People are not exactly buying as much tablets like when the iPad was launched because, people are holding onto their tablets longer and sharing them with family members, so there's less of a need to buy new ones. And instead of purchasing both a mobile phone and a tablet, more consumers are opting to buy bigger-screened iPhones, or phablets, such as the iPhone 6 Plus with its 5.5-inch screen.

http://www.cnet.com/news/apple-tries-to-resuscitate-ipad-sales-with-new-ad-campaign/

1 comment:

  1. Technology is all about innovation and if Apple can attract its users then they are running a good business. What kind of feature are they adding? The article did not mention. Mobile devices users are concerned with the size of gadgets screen, every one prefers a large screen with great resolution.

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